Hi, I'm Carlos Farrica.Bridging Commercial Strategy with AI Engineering.
I build intelligent applications and rethink product points. With 10+ years leading commercial strategy at Booking.com, I now architect AI solutions that solve real business problems.
Featured AI Projects
Showcasing intelligent applications that bridge strategy with engineering
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Job Hunting AI Agent
Autonomous agents for personalized job applications
About Me & Toolkit
A unique blend of commercial leadership and cutting-edge AI engineering
AI Engineering
- Python (LangChain)
- OpenAI API & Claude
- LLM Fine-tuning
- RAG Systems
- Vector Databases
- Prompt Engineering
- Cursor AI IDE
Current Focus: Building production-ready AI applications that solve real business problems, with emphasis on LLM orchestration and RAG systems.
Strategic Leadership
- 10+ yrs at Booking.com
- Commercial Strategy
- Team Management
- Product Leadership
- Agile/Scrum
- Data-Driven Decisions
- Stakeholder Management
Background: Led cross-functional teams at Booking.com, driving commercial strategy and scaling operations across multiple markets. Now applying this product mindset to AI solutions.
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Let's build the future.
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